Local SEO That Actually Works
Google Business Profile optimization, citation building, review strategy, and local content. A systematic approach to showing up when nearby customers search for businesses like yours.
46% of All Google Searches Have Local Intent
When someone searches "plumber near me" or "best coffee shop downtown," they're ready to buy. Local SEO puts you in front of these high-intent searchers at the exact moment they're looking.
of local mobile searches result in offline purchase
of consumers trust online reviews as much as personal recommendations
of consumers who do a local search visit a store within 5 miles
What Local SEO Actually Involves
Local SEO isn't just "set up a Google listing." It's a systematic approach across multiple channels.
Google Business Profile
Your GBP is the foundation of local SEO. We optimize every field, add compelling photos, set up messaging, and ensure your NAP consistency across the web.
- Complete profile optimization
- Category selection strategy
- Photo optimization
- Q&A management
- Posts and updates
Local Citations
Your business information needs to be consistent across dozens of directories. Inconsistencies hurt rankings. We audit, clean up, and build citations systematically.
- Citation audit
- NAP consistency fixes
- Directory submissions
- Data aggregator distribution
- Niche-specific citations
Review Strategy
Reviews are a ranking factor. More importantly, they convince customers to choose you. We help you get more reviews and respond to them properly.
- Review generation workflow
- Response templates
- Negative review handling
- Review monitoring
- Review velocity optimization
Local Content
Location-specific pages that rank for "[service] in [city]" queries. Not thin doorway pages - real content that serves searchers and search engines.
- Service area pages
- Location-specific content
- Local link opportunities
- Neighborhood targeting
- Event and news content
Local Pack Ranking Factors
Understanding what Google actually cares about for local rankings.
Proximity
How close you are to the searcher. You can't change this, but you can optimize for specific neighborhoods.
Relevance
How well your profile matches the search query. Categories, keywords in description, services listed.
Prominence
How well-known your business is. Reviews, citations, links, brand mentions.
Reviews
Quantity, quality, recency, and velocity of reviews. Response rate matters too.
Website Signals
Domain authority, local content, mobile-friendliness, on-page optimization.
Behavioral Signals
Click-through rate, direction requests, calls from listing, check-ins.
Our Local SEO Methodology
A systematic approach that prioritizes foundations over quick fixes.
Local SEO Audit
We analyze your current local presence: GBP status, citation profile, review situation, competitor landscape. You get a clear picture of where you stand.
Foundation Work
Fix the basics first. GBP optimization, NAP consistency, category selection. This is where most local SEO fails - doing the advanced stuff before the basics are solid.
Citation Building
Systematic citation acquisition across relevant directories. We prioritize based on authority and relevance, not just quantity.
Review Strategy
Implement a sustainable review generation process. Not fake reviews or review gating - legitimate ways to remind happy customers to share their experience.
Ongoing Optimization
Local SEO isn't set-and-forget. Weekly GBP posts, review monitoring, citation maintenance, and adaptation to algorithm changes.
Local SEO Pricing
Local SEO Setup
One-time foundation work
- GBP optimization
- Initial citation building
- Review strategy setup
- Local SEO audit report
Ongoing Local SEO
Monthly optimization
- GBP management & posts
- Citation maintenance
- Review monitoring & response
- Monthly ranking reports
Phoenix Metro Local SEO
We're based in Phoenix and specialize in local SEO across the metro area.
Local SEO Questions
You'll see your GBP appear and update within days. Ranking improvements in the local pack typically take 2-4 months of consistent work. Some competitive markets take longer. We set realistic expectations upfront based on your specific market.
Ready to Dominate Local Search?
Get a free local SEO audit. We'll show you exactly where you stand and what it takes to outrank your competitors.
100% Free Consultation • No Commitment Required